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Why Your Marketing Strategy Must Include A Content Calendar

Marketing your business can be exciting and more often than not, when you first start you have every intention to post on a consistent basis.

You tell yourself you'll make a post every day, or every other day, maybe even just once a week. However, inevitably there will come a time when you start to struggle to come up with new content and you put off or forget to make posts.

Maybe business has picked up by then and you stop posting altogether. The next thing you know, a couple months have gone by and you have not made a single post.

This happens all the time and the sure-fire way to make sure it doesn't happen again is to have a content calendar. Content calendars are the easiest way to stay on top of marketing your business.

Content Calendars allow you to plan out your marketing content so you won't have to sit in front of your computer wracking your brain, trying to figure out what to write.

When using a content calendar, it's also imperative that you use a scheduling tool to schedule out your planned content. This way you can schedule your content for the next week or even month and not have to worry about creating content again until it's time to plan the next batch.

Here are some scheduling tools you can use for many types of social media platforms.

Just remember, the main goal of a content calendar is to save you time so you don't have to struggle to create content on the fly. Take the time once a week, or once a month, and plan out your content ahead of time. Pair your content calendar with an automation system, like those listed above and "Set it and forget it."


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